Instagram is a great place to advertise your company and promote your brand. There are many useful tools here that help expand your audience and increase awareness. One of them is AR filters, which apply 3D effects to real photos and videos. If among the huge number of options, you cannot choose the right one, or you want to have a unique filter, just make it yourself. Meta has a special Spark AR Studio service for it. We tell you how to use its capabilities to the maximum.
About Spark AR Studio
This platform is based on the no-code concept, so it can be used even by those without programming experience. With it, you can create filters for media content on Facebook and Instagram. To do it, you have at your disposal various interactive objects and animations (for beginners), as well as the opportunity to import 3D objects and sounds from your own collection (for more experienced users). Working with Spark AR Studio is also simplified since you can export your projects from there directly to the social network of your choice.
With Studio, you can create effects for people's faces and the world around you. The former applies makeup, adds head objects, enlarges eyes, etc. You can teach your filters to react to user actions and adapt to their facial expressions or movements using the platform's logic.
The latter interacts with objects, furniture, cars, and so on around you. Internal algorithms recognize them, track surfaces, and understand locations. You can also completely replace the background as if transferring users to other places. At first glance, all this looks pretty complicated. But don't worry; Spark AR Studio has tutorials to help you get started.
Start Making AR Filters
To create Instagram filters like a pro, you have to tinker with Spark AR Studio a bit. Follow our guide to make things easier for you.
Step 1: Download the app
You need to work with this platform from a computer or laptop. Its weight is very small (no more than 500 MB), but despite it, it provides you with powerful tools. You can install Studio on Windows or Mac. If we talk about devices running on Linux, you can try using the program through Wine.
Step 2: Explore the app
We strongly recommend that you read the suggested tutorials rather than trying to master all the tools on your own. Start with a welcome tour that only lasts a few minutes, and then move on to the "Getting Started" section of the manual. Here, you will get acquainted with the application's basic aspects: face tracking, effect previewing, face references, templates, and other functions.
Step 3: Start a project
Now you need to choose one of the proposed filter types. After that, you will be automatically transferred to the so-called "canvas," on which you can place any object from the application library or your own. Keep in mind that Meta uses the Sketchfab collection in this app, so you'll need to create an account with the service. You can use your Facebook profile, as well as Google or Twitter.
Step 4: Add effects
After selecting an object, you can add various effects to it to make it move in the way you want. Customize the interaction logic to your liking: change the lighting, switch between the device's cameras, add additional textures, etc.
Step 5: Preview the result
Upload a test file to Instagram or Facebook to see if your effect looks good. You can modify it if you wish. Publish it to the app and wait for the verification to complete when you're done. When creating effects, keep in mind the rules and requirements of the platforms.
Building an AR filter requires some preparation. Luckily, everything you need is already in Spark AR Studio. Have you tried creating your own effects? If so, please tell readers and us about them in the comments.