TikTok Shares Stats of Clips in Purchase Journey

  • 23-02-2022 |
  • Courtney Millhouse

The recent report shared by TikTok revealed fresh figures on how well the platform encourages consumers to discover brands and make purchases via the platform. Let’s take a closer look at the insights to understand what TikTok is offering to merchants in 2022. 

“Meaningful Relationships”

As TikTok says in the report, the platform lets brands meet users in an infinite loop rather than in sales funnels, which is a more efficient way to establish meaningful relationships and build larger communities of brand-loyal users. Besides, the platform claims that the TikTok approach to marketing can generate larger spending and encourage more repeat purchases. 

Some of the key insights from the report state that:

  • 49% of users consider the TikTok app a convenient place to discover something new;

  • 1 of 4 users (25%) tag brands in their posts;

  • 44% of users discover new products from TikToks posted by brands. 

Infinite Loop

TikTok indicates that the platform creates an “infinite sales loop” that repetitively guides users through 4 stages, such as:

  • Discovery

  • Consideration

  • Review

  • Participation 

As a result, TikTok becomes an essential part of the user purchase journey and encourages 37% of users to make purchases instantly after discovering a new product. Besides, brands can leverage an opportunity to generate around 14% more sales by integrating TikTok into their campaigns. 

Post-Purchase Magic

While an opportunity for brands to drive more sales via TikTok is already inspiring, there’s even more power to seize. Many users make content with products they purchase and attract even more users into the sales loop. What is your personal opinion about TikTok advertising? Does it affect your purchasing behavior in any way? Let’s discuss it in the comments and don’t forget to share these insights on social media.