TikTok Tactics to Help Marketers Master New Social Tools

  • 04-02-2022 |
  • Courtney Millhouse

TikTok already has a constant influx of influencers, now it’s time to market for marketers. A new educational tool by TikTok, called TikTok Tactics, is meant to let marketers get familiar with TikTok’s selling possibilities and perspectives of running campaigns on this platform. TikTok Tactics, as they say, has all to promote and develop your brand.

Tactics is an e-learning series about Ads Manager Pro, an advertising platform within TikTok that utilizes the service’s assets to gain new followers for brands. In short mobile-optimized videos, TikTok makes the program easy to understand for its potential partners. The program focuses on four main priorities.

With Attribution, you will know where your followers (that is, your potential customers) come from. That’s where you should put effort to amplify the influx. Targeting, Bidding & Optimization is about analyzing and adjusting your campaign when you get the first results and metrics. Catalogues learns you to deliver your products to customers through TikTok, finding the right time, the right influencers, the right context, and, yes, the right product in your line. Finally, the Creative module teaches how to inject your brand into a memorable, outstanding campaign of ads one wouldn’t want to skip.

The best thing about it is that TikTok Tactics is free for marketers. Of course, it will pay when these marketers start placing their ads, and the official blog mentions TikTok Ads Manager as the target indiscreetly. but a collection of prepared knowledge is a precious gift.

If you are a marketer, how do you like this step by TikTok? Will it motivate you to start your campaign there? If you are a customer, tell us what you like and what you hate about ads on TikTok. What can be made better? Let’s have a discussion in the comments!